What are the major areas, concerning managing brands? What is the negative impact of Brand Management in the company?

The major areas of concern for a company
1. To brand or not
2. Cost and benefit of developing brand equity
3. Brand strategy
4. Brand repositioning
Negative impact of brand management portrays a Turf’ mentality among brand managers leading to cannibalization of a few brands and Sub optimal utilization of resources.

More Brand Management Interview Questions And Answers

0 comments: