Why has Dell become so powerful as a brand in such a short period in spite of Goliaths like IBM, Compaq, HP in the Market place?

Dell may be credited with making a high-tech product like the PC into an appliance. The main reasons can be attributed to
1. On the consumer front, its interface empowering users and directing to end user strategy.
2. Its excellent supply chain management strength cutting its work-in-process to negligible compared to competition.

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